Using Localization to Gain Access to Global Tech Markets
Learn the ins and outs of GILT and LSP for global expansion.
- But how should local companies localize their software, technical documentation, & websites?
- Do it themselves or outsource it to a specialist?
There are advantages & disadvantages to each choice and we will explore them in this session. Other topics will include:
- When to begin the GILT (globalization, internationalization, localization, translation) process
- How to choose an LSP
- What metrics (& costs) to use in evaluating LSP’s & GILT projects
- Alternatives to outsourcing GILT/do it yourself?
- How to work best with a LSP
This session is ideal for technical and marketing executives who are thinking about global expansion. Light refreshments will be served.
Michael Smolens founded Dotsub in 2007, to solve the problem of “removing language as a barrier to cross cultural communication using video”. Dotsub became the leading cloud based, one-stop, self contained system for creating time coded captions for video in any of the world’s languages, and then translated subtitles into scores of languages – either machine, or human ‘crowd sourced’ or professional.
MODERATOR
Don DePalma is the founder of Common Sense Advisory and has more than 30 years of experience in the fields of technology, language services, and market research. As the company’s original founder, he is responsible for launching and developing the preeminent market research firm in the language services sector. He initiated Common Sense Advisory’s coverage of localization maturity, enterprise language processing, business-driven globalization, practical machine translation, return on investment for localization, and multicultural domestic marketing.