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Internet-Based Variations on Service Delivery Models: Social Networking Services
Social Networks as a New “Concession.” “Social networking” is a service delivered via the Internet to an entire universe of end-users who wish to find ways to link to other individuals using common software tools. Companies such as MySpace, Facebook, LinkedIn, Spoke, Plaxo and proprietary software developers offer custom-built software tools enabling such end-users to become “affiliated” with others in the same profession, business, non-profit membership organization, university or other institution. As such, the social networking services offer a new distribution channel for marketing of individual services as well as corporate identity and business services. By aggregating potential customers for business, social networks offer a modern day business model of the classic governmental concession. [LINK TO CONCESSIONS at Unique Customers:
Government Procurement and Public-Private Partnerships (“PPP”)
] Social networks can be platforms for new business creation, for which the developers and hosters of the social networks can ask for some royalties or some share of profits from the new business generated.
Social Networks as a Service: Differences from SaaS Model. Social networking technology offered as a service differs from the “software as a service” (SaaS) model.
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